brand board · v1
noot.
pieces from different cities, mostly across Asia, in one room in Melbourne. a sheet of warm paper, black ink and a tight grotesk — quiet enough that the clothes and the cities carry the colour.
ground
paper
ink
near-black
accent
the chop
family
Archivo
01
logo
- use the file. never retype the wordmark in a font or redraw the line.
- clear space of one “o” height on every side.
- the long crossbar echoes the rule. never add a second rule across it.
02
colour
ink on paper, everywhere. each swatch shows paper above and night below — night swaps paper and ink for after-dark events and the footer band.
paper
#f3f2e7 · night #12100d
the ground everywhere. never white.
paper-deep
#e7e5d7 · night #1e1b17
one recessed layer: image wells, footer.
ink
#0f0c09 · night #f3f2e7
type, numerals, primary button, focus ring.
ink-soft
#4a463f · night #bdb8ab
secondary text: materials, care notes.
muted
#6b665c · night #958f82
small meta labels only.
rule
#0f0c09 · night #f3f2e7
the 1px framing hairline.
rule-soft
#cdcabb · night #38342d
row and grid dividers.
chop
#b8321c · night #e8664c
the one accent. one per view.
on-chop
#f3f2e7 · night #12100d
text on a chop fill.
on-ink
#f3f2e7 · night #12100d
text on an ink fill.
03
type
one family, Archivo. contrast comes from size jumps, not weight or colour — pair a display date with a 12px label and skip the sizes in between.
display
120px / 0.9 · 700 · -0.055em
22 – 25
headline
64px / 0.95 · 600 · -0.045em
melbourne pop up
title
32px / 1.05 · 600 · -0.03em
No Vacancy Gallery
lead
20px / 1.2 · 500 · -0.02em
featuring chinese, vietnamese, malaysian brands
body
15px / 1.5 · 400 · -0.005em
Hand-finished linen, cut in Hội An and brought to Level 3, QV. Each piece is shot flat on paper, with its city of origin on the tag.
label
12px / 1.25 · 500 · 0em
venue · hcm → mel
cjk-body
15px / 1.7 · 400 · 0.02em
上海 · 胡志明市 · 吉隆坡
04
space
a 4px scale, used in big jumps: 1–3 inside a group, then straight to 12–32 between groups. empty space is the main design element.
grid
12 columns · 4 on mobile
gutter
24px
container
1440px
measure
68ch
05
shape and line
no shadows, no gradients, no rounded image corners. separate things with space first, a hairline second.
06
components
button
input
stamp — the chop
city tag
meta label
venue
No Vacancy Gallery
product card
Xưởng May
linen shirt — hội an
上海制衣
cotton overshirt
Kain Kita
batik scarf